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If you’ve got sisters, friends, or a mom who loves makeup, then what better present to give them than a bunch of their favorite beauty products? Makeup and skincare gifts are always a hit during the holidays, but they’re also perfect for special occasions such as birthdays or anniversaries. Moreover, they’re a good gift to show your love and appreciation for the women in your life. Buying makeup for someone other than yourself may seem tricky, but there are fool-proof ways to buy the perfect beauty products for your nearest and dearest. To support your loved one’s passion for cosmetics, here’s a guide to buying makeup as a gift.

Consider the recipient’s style and personality

Just like buying any other present, purchasing makeup to give as a gift means putting some thought behind it, rather than just picking a random pre-packaged makeup set from an online catalog. Think about the recipient’s style and personality before choosing. For instance, if she’s a vegan, your loved one may like some products from an upscale vegan makeup brand. If she loves going to beach destinations, then she’ll likely appreciate a few of the hot weather beauty products currently recommended by influencers, such as a set of lip and cheek tints, a colorful eyeshadow palette, or some waterproof mascara and eyeliner. Meanwhile, for someone who’s into the no makeup look, a neutral eyeshadow palette or some tinted lip balms will be the right pick. By thinking about their lifestyle and the activities that they love to do, you’ll get a better idea of what type of makeup to give them as a gift.

Avoid buying foundation

Your best friend may have expressed her desire for a bottle of luxury foundation from Tom Ford, Giorgio Armani, or Dior, but if you don’t have any idea what her shade is, you may want to skip buying foundation altogether. Matching a foundation shade to your recipient’s skin tone is very tricky, so unless you know exactly what shade they’re using, you may be better off buying them an iconic beauty product that every makeup enthusiast knows. Some examples of these are Benetint by Benefit, NARS Blush in Orgasm, Tatcha’s Makeup Primer, and Urban Decay’s The Original Nude Eyeshadow Palette. These products work well with a wide range of skin tones and have achieved cult status among beauty buffs.

Give them makeup tools

Women who just got into makeup, as well as those who have been using it for years, love all kinds of makeup tools. Consider giving your relative or friend a nice set of luxury makeup brushes, or a travel makeup case. For something a little more high-tech, give them a smart mirror, which has features such as magnification for better makeup application, wireless BlueTooth connection to smartphones, and adjustable lighting.

Treat your loved ones, and give them beauty products that will suit their personality and style. Consider these tips when shopping for makeup to give as a gift, and support their passion and flair for beauty.