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The beauty sector continues to grow at an average of 5.5% yearly and keeping up with the competition is becoming more difficult. Currently, beauty brands have incorporated artificial intelligence and augmented reality to keep their customers satisfied. Though sustainable beauty is still a trend, the need for beauty product manufacturers to up their game with the help of technology is essential too.

Artificial Intelligence for beauty personalization

Finding the right shade of foundation was made easier with the help of artificial intelligence. L’oréal has Le Teint Particulier machine, which promises to find the perfect match of foundation for your skin. The process starts at the store where a handheld colorimeter is used to assess one’s skin tone. The information is then passed on to a computer and further sent to a machine that would mix the foundation for you.

Clinical results at home

Dermaceuticals combine science and innovation to deliver clinical results in the comfort of one’s home. Each skincare product is targeted to address specific concerns such as removal of fine lines and minimizing pores without the hassle of dropping by at a derma clinic. According to Dr. Brandt, the result may take longer than having surgery to fix a problem area, but it is more safe, cost-effective, and beneficial in the long term.

Try it on virtual apps

Much like make-up games for smartphones, virtual apps allow consumers to try on different shades of lipstick and eyeshadows through kiosks and smartphones. The app detects where your lips and eyes are and puts on the cosmetic of your choice. The app can also provide virtual makeup tutorials for newbies and match colors based on your skin tone.

Since the smart mirror is an app, it may not provide you with accurate information. This may influence its assessment by bad lighting, which may cause an incorrect analysis prompting you to buy products that do not suit your skin type. I personally just stick with my lighted vanity mirror and try to use it with a lot of natural light coming into the room so I have a realistic view of my skin. 

Smart skincare tools

Here comes the smart mirror. It takes a photo of your skin every time you log in and provides an assessment based on it. It can detect wrinkles, fine lines, pores and red spots that can help you determine which skincare products will suit you the best.

Since the smart mirror is an app, it may not provide you with accurate information. This may influence its assessment by bad lighting, which may cause an incorrect analysis prompting you to buy products that do not suit your skin type.

Printed Makeup

The Opté wand from Proctor and Gamble (P&G) scans the skin and applies a tiny amount of makeup to hide age spots and other blemishes. It is made possible with the use of a built-in camera that takes 200 frames per second and a microprocessor that analyses the data and a micro printer that applies makeup on your skin. The Opté wand is expected to be available in the market this year, 2020.

Taking care of one’s beauty is essential, especially as you age. Yes, age is just a number, but you can control what age you see when you look at yourself in the mirror. With these latest innovations in beauty, now’s the time to turn back your skin’s natural clock with the help of technology.